Kellys Stereo Marts grew 30% using the Success Formula originated by London Drugs

Kellys Stereo Mart had always grown at a steady rate of 11% a year. Using London Drugs technique, modified to suit this industry, we grew Kellys sales by a full 30%. The second year sales grew another 30%. Gradually the technique was refined, as Kellys had a large marketing budget. Kellys grew 30% a third year - growing Sales from $30 Million up to $65 Million during that same 3-year period.

Later, the Secret Success Formula, first used by London Drugs, was modified for use in other Retail Stores

After Consumer Electronics at Kellys Stereo Mart, the idea was modified and used for Nissan Automobile for their Nissan Dealers. In a cross-Canada campaign for all Nissan Dealers, they achieved record sales.

Later, Canada's Largest Chain of Paint Stores got the same mammoth sales results - our benchmark goal became the 30% growth we'd attained at Kellys. 

Then for Birks Jewelers we achieved their first-ever Million Dollar Saturday. They were so busy with sales that their brand new NCR Cash Registers couldn't keep up.

Performance of 25% at Canadian Airlines

AVI Digital, formerly known as DMG Direct Marketing Group, then picked up Canadian Airlines as a Client, and invented the Frequent Flyer Program for Canada. Canadian Airlines sales grew dramatically, Canadian told us that their Market Share grew from 33% to 51%. Sales grew to a Billion Dollars annually.

Secret Success Formula

Then we started to keep this idea secret and share it only with our customers. By this time, the Secret Success Formula no longer resembled the original London Drugs formula, but we still call this program the London Drugs Formula in homage to the brilliant marketer who invented or discovered this Formula for the first time. To clarify - London Drugs does not authorize or approve this "Secret Success Formula" - it's where the idea came from.

BC Tel, now known as Telus, revealed a 22 to 26% response rate from three campaigns of ours, while they ordinarily received just 2 to 4% from others

BC Tel / Telus does not reveal its results very often. In order to enter a Marketing Contest at the DMA in New York, BC Tel got permission from its Head Office, to reveal their performance results. They publicly revealed results of 22% to 26% in three different campaigns. Eventually we did about 300 campaigns for BC Tel, with similar successes. The Direct Marketing Manager at the time, Diane Armstrong said "From you, we always get over 20% response in Sales, from your competition we get the usual 2% to 4%."

Esso tried it, and didn't believe the results at first

When our program was launched for Esso Service Stations, they achieved 46%, then 45% then 46% Sales Growth with three successive campaigns. They had ordinarily received 1% to 7% Sales Increases from conventional advertising, so 46% was off-the-charts wonderful. At first, the Esso Head Office thought this was a mistake. However, the amazing results were extensively documented by the analysis folks at Esso, and in Surveys, Esso Dealers said "You guys at Head Office finally found something that really works."

We realized we better keep this idea Secret too

Consumer Product by Consumer Product we tested, modified and launched, with amazing successes. And, except for a few chosen Clients, we kept it secret. Why spoil a good thing? BCIT was actively promoting its Marketing Programs at this time, and we made sure that none of these successes were taught or publicized by BCIT or others. Still true today. (BCIT does a fine program, and outputs excellent graduates - they're just not taught these tricks of Marketing.)

Success with Industrial Tools in 2006 and 2007

However, we'd never been able to get those same sales results for business-to-business Industrial , For other B-to-B Clients, we'd increased their sales by 10-15-20%, never quite the reliable 30% benchmark goal we'd achieved for Retail. But we kept trying, changing and experimenting...

Our Benchmark Goal of 30% was achieved in Industrial Tools - why this is important

In the Fall of 2006, for KMS Tools, we developed a strategy similar to the Secret Success Formula, which they incorporated into their marketing. Due to Client Confidentiality, I cannot reveal their results, but I can tell you they accomplished our benchmark goal of a 30% Sales Increase within a 4-month period. Our exclusive arrangement with KMS Tools has now ended, and we are free to do campaigns for other Tool & Industrial Companies.

We're especially delighted by this, because this crosses over from the original Consumer Retail to now include Industrial Sales. This technique has now worked equally well for Business-to-Business selling as well. Moreover, since Industrial Sales are often much higher gross sales than consumer sales, the profits are enormous.

Would you like to know more about the Secret Success Formula for increasing your sales by 30% in the next 30 to 45 days? 

Phone Doug White at 604-477-4455. 

If you sell to Businesses or Consumers, then you need to find out more about  Marketing Programs from AVI Digital

AVI Digital Direct Marketing is the only company that specializes in this type of program. We often wonder why more companies aren't using Direct Marketing for increasing their sales. If you've grown tired of failed advertising, then you will be very pleased with the sales results that you'll get from AVI Digital. We're results oriented.

Learn more about this Secret Success Formula or other Direct Marketing Ideas

To learn more, contact Doug White at 604-477-4455 or click:

See a list of our Clients who have used us for their Marketing:  Click:    

See these other B-to-B Case Studies - using Direct Mail: 

Loyalty Program: See a Case Study of a B2B Direct Mail Campaign and Loyalty Program that we did for Canadian Airlines International: Click:  

  AVI Digital - Retail & Industrial Marketing Specialists 

Retail   Wholesale  Manufacturer   Machinery   Equipment   Tools   Rentals