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(Photo deliberately distorted) Nissan tested our Direct Marketing and found it to be very successful.They then had us produce flyers for ALL their Nissan Dealers across Canada. It was very successful: One dealer, in a low-population city in Saskatchewan had never sold a Z-car, in years. They didn't have a Z-car in their show rooms, as they felt no one in Saskatchewan would ever buy a Z-car. However, as soon as the Flyer came out, they sold 2 on the first weekend, from the brochure. Some dealers found it so successful, they requested a repeat mailing a few weeks later.
AUTOMOTIVE: I worked with NISSAN Automobiles doing their Direct
Mail Marketing for several years. This included a 160-dealer Direct Mail
Campaign where each dealer got to design his own 8-page tabloid flyer, from a
Dealer Kit we provided. We handled all details including the Initial
Idea/Proposal, Dealer Kits, dealing direct with 160 Nissan Dealers, doing all
artwork, design, proofs, printing, mailing list choices, actual mailing,
billing, follow-up, etc. Very successful - for example: one Nissan dealer from
a tiny town in Saskatchewan, who had never sold a 240Z, never had one in his
showroom, sold TWO in the first weekend. As well, we did a variety of
promotional campaigns for Nissan, from Coupons to Rebate Checks to Dealer
Promotions.
AUTOMOTIVE RELATED: We were the primary choice in Canada for
companies selling Automotive products. For Esso, we achieved a 46% sales
increase - far beyond their "normal 1% to 7% increase" - so
astounding a performance that Esso had us do TWO repeat campaigns to verify
the performance - resulting in a 45% and 46% sales increase. For OK
Tire Stores, Canada's largest Tire/Brake/Service Retailer, we conducted their
National Flyer Campaigns for many years - Direct Mail for their individual
dealers, usually. For Sears Automotive we achieved a success ranking of 1200,
when their normal test results were only 57. These Clients would report that
we understood them better than anyone else.
Multiple Store or Chain Stores can use this effectively. 10-stores or more is preferable. Individual Automotive Stand-Alone businesses selling $5 Million a year to $10 Million a year, could use this for their one location. |
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