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 Esso Flyer for Service Stations:   

Esso Flyer for all 125 BC Service Stations:

Achieved 46% sales increase for first test.

Head Office didn't believe it, as they usually got 1% to 7%, so 46% was off-the-charts.

On a second test for Esso, they achieved a 45% sales increase. Head Office still couldn't believe it.

On a third roll-out to all 125 Esso Stations in BC, Esso got a 46% sales increase. Esso sent detailed surveys to the Esso Dealers, who often reported "You guys at Head Office finally found something that really works!"

 

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