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Esso Flyer for Service Stations: Esso Flyer for all 125 BC Service Stations: Head Office didn't believe it, as they usually got 1% to 7%, so 46% was off-the-charts. On a second test for Esso, they achieved a 45% sales increase. Head Office still couldn't believe it. On a third roll-out to all 125 Esso Stations in BC, Esso got a 46% sales increase. Esso sent detailed surveys to the Esso Dealers, who often reported "You guys at Head Office finally found something that really works!" |
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