See
the Actual
Direct Mail Marketing Campaigns for Cloverdale Industrial Paint
We
put together a colorful campaign, focused specifically on the prospects
who needed a special paint coating solution.
Multiple Mailings were
sent to each prospect
Each Cloverdale Paint direct mail
campaign had a specific message, which emphasized their Industrial Paint
expertise and experience.
What we're not
revealing on this webpage
The secret to good
Direct Mail is participation by the viewer, what we call the "Play
Value". We've deliberately avoided showing the world how exactly we
did it on this website. However, we'd love to show you this in
person, face to face. For this and most examples on this website, we have
printed samples of the exact campaign that we can show you. We'll
show you the actual mailer itself, then show you what we'd do differently
today.
If you sell to Businesses,
you need to find out more about Direct Mail programs from AVI
Digital
AVI Digital Direct Marketing is the only
company that specializes in this type of mailing program. We often wonder
why more companies aren't using Direct Mail for increasing their business-to-business
sales. If you've grown tired of failed advertising, you will be very
pleased with the great sales results that you'll get from Direct Mail when
it's done by AVI Digital.
Isn't a Mailing List
needed?
No - we created this campaign to work successfully
without the need for this client to have their own list. We found them a
targeted list of Manufacturers,
Industrial Users and Government Maintenance names. The best to match the specific prospect needs of a client.
This means AVI Digital will find you good lists of
prospects, specific to your industry or business. Many of the best lists
are only available to the Direct Mail industry. This is one area where AVI
Digital's
expertise and experience make a big difference - many of the
"popular" lists are actually the worst lists. We also arrange to borrow
lists from our other customers, sometimes swapping names. Leave the list
up to AVI Digital.
Blanket-Mailing to
Businesses
As well, Industrial areas can be blanket-mailed. For example, Vancouver
City has 32,923 businesses while the whole Lower
Mainland and Fraser Valley areas together contain 78,119 businesses. BC has
125,467 businesses, while Canada has 835,716 businesses.
How many businesses are
there in the Lower Mainland? Click:
What's the average cost
for a Direct Marketing Campaign?
We'd suggest that you start
with a minimum budget of $5000 to $10,000 to effectively test a Direct Marketing
program. Then, after a few successful campaigns, you can increase the
scope of your Direct Marketing. It really can pay for itself.