How to sell Courier Delivery & Shipping Services using unique Direct Marketing Ideas

Background

DHL Worldwide Express is a large International Express Courier delivery service, offering a FedEx-style service to mainly international destinations. They have a range of Services from simple envelope delivery to an extensive range of expensive upgraded services. There is a significant premium cost for these overnight deliveries - as there is for any premium priced service such as FedEx. 

Objective   

DHL Courier's objectives were to develop sales to both existing customers and new customers.

Campaign:  A special DHL Passport was created 

The Passport was real-looking and offered 12 substantial Travel and Cash Prizes - one per month. Like a passport, the cover was embossed and foil stamped and had an identifier number. It looked authentic. Unlike most Direct Mail which looks economical, this Passport looked too good to discard.

One month's draw prize might be a fabulous vacation trip to Paris 

During that month, the DHL prospects would receive a personal Postcard from France as a reminder. Throughout the year, prize draws of trips to Brazil, Australia, Tokyo, Rome and London were offered. Plus, other incentives were offered.

On Alternate months the qualified prospects were offered "free trial offers" on  3 different  DHL courier services

such as an overnight envelope to the US, or a deluxe priority service to Europe. Most businesses will benefit from one or more of DHL's excellent priority envelope/package services.

What we're not revealing on this webpage

Repeat activity by each prospect 

would give each prospect the actual experience of using many of DHL's unique services. Once the prospect had used several of DHL's services, they could be expected to become a continuing DHL customer for one or more DHL courier services.

It was Very Successful for DHL ! 

It worked very well. This campaign also won a major Marketing Award for its excellence. We also produced it in both English and French, as it was a cross-Canada marketing program.

DHL Worldwide Express received spectacular results, sales, leads and future business

Most important to DHL was the increase in the number of new users, and repeat users. New accounts could be expected to be customers of DHL forever. Direct Mail is a natural for businesses who want to attract new business - for both businesses who know their exact customer industry profile and for businesses who don't know their exact customer industry profile. For the same reasons, Direct Mail can bring in precisely planned quality sales leads.

See this mailer in detail   

We have samples of this campaign that we can show you in person. 

Direct Mail can sell both Services and Products to Businesses  

This campaign for DHL is a typical Business-to-Business Service Campaign. Direct Mail Marketing has worked successfully for those who sell Services to businesses, including  Telecom, Coffee Services, Machinery Repair Services and Delivery/Cargo Services. Also, Direct Mail Marketing works well for most companies who sell Products to businesses: such as Office Furniture, Stationary, Copier Sales, Computer Sales, Paper Products, Industrial Equipment & Machinery, and most other Business-to-Business sellers. Whether you sell a service or a product to a business, this method of Direct Mail marketing almost always works well.

What's the cost for a Direct Marketing Campaign?

We'd suggest that you start with a minimum budget of $5000 to $10,000 to effectively test a Direct Marketing program. This larger campaign for DHL Express cost substantially more - well over $100,000. After a few successful campaigns, you can increase the scope of your Direct Marketing. Direct Mail Marketing can actually build a small business into a much larger one - fast.

If you sell Products or Services to Businesses, then you need to find out more about  Direct Mail programs from AVI Digital

AVI Digital Direct Marketing is the only company that specializes in this type of mailing program. We often wonder why more companies aren't using Direct Mail for increasing their business-to-business sales. If you've grown tired of failed advertising, you will be very pleased with the sales results you get from Direct Mail done by AVI Digital. We're results oriented.

Learn more about Direct Mail Marketing   

To learn more, contact Doug White at 604-477-4455 or click:

See a list of our Clients who have used Direct Mail Marketing:  Click:    

Another good reason for outsourcing this campaign:  

It is true that the Brazilian Secret Police arrested our employee for working on this campaign, and detained her for 4 hours of intense grilling by often-nasty authorities. Once released, she was so upset, she couldn't work - she wouldn't even speak to our President. So we sent her a mammoth "Full Wall of Flowers" and a sincere apology - she did return his phone call. (And was OK.)  We won't tell you what innocent mistake she made, but this is one time where outsourcing could save the life of your employee - when you choose AVI Digital we certainly know which mistake not to make again. (Alas, this is a true experience.)

See these other B-to-B Case Studies - using Direct Mail: 

Loyalty Program:

  AVI Digital - Industrial Marketing Specialists