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Selling
Airline Travel using Direct Marketing
Direct
Marketing will always:
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Increase
Sales to existing and new customers. |
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Find
new prospects and turn them into customers. |
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Create
Loyalty among your clients. |
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Build qualified
lists for marketing |
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See
below... |
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Award
Winning Marketing for a Billion-Dollar
Airline:
For
Canadian Airlines, we developed their Award Winning Frequent Flyer
program before these programs became popular. This program
enabled Canadian Airlines to increase its market share, against a
very powerful competitor - Air Canada. |
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 Our
D
Achievements: In
the ten year period where we handled Canadian Airlines Direct Marketing
Programs:
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Market Share grew from
33% to 51% |
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Sales grew by $2.25
Billion |
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Membership grew from
zero to 1,500,000 active members (Air Canada had only 500,000) |
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Canadian won
"Marketer of the Year" Award from Sales & Marketing
Executives |
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We won the "Market
Leader Award" from the prestigious New York based DMA Direct
Marketing Assn |
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Direct Marketing
Programs
-
1000 different
promotions
Here are some samples of Direct Marketing Campaigns that
we've done for Canadian Airlines. These included promotions for
| Destinations |
| New Service Classes |
| Car Rentals |
| Special Departments |
| Air Cargo |
| 10 years of Loyalty Program Mailings |
| 50,000,000 packages in total. |
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Examples of our
Award Winning work for Canadian Airlines: |
Promotion for service to the Orient - with
new upgraded service. |
Promotion to support travel to Europe, with
a Car Rental bonus. |
Promotion to encourage travel to Australia
& the South Pacific. |
Promotion to encourage travel in an
upgraded class called "Attache". |
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Promotion for service to the Orient, with
emphasis on the new class - Royal Canadian Class. This "lumpy"
mailer included free eyeshades and free chopsticks. |
Promotion to encourage
travelers to the Orient to select CP Air over their competition. See Case
Study of this campaign:  |
Opening Promotion for Canadian Plus
frequent flyer program - response was an amazing 32.6% and won us a major
award from the prestigious DMA in New York. See
Awards. |
Promotion to encourage travel to the South
Pacific. We used an actual sheet of rough sandpaper to emphasize the
"sand". Very tactile and surprising to readers. |
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Promotion to encourage use of new upgraded
service called "Attache". |
Promotion to encourage travel to South
America. Note the strong bright color - typical of South American
graphics. |
We
achieved a response rate to these promotions over 25% - far above the industry
average of 2 to 4%.
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Plus about
1000 more...
Actual printed samples are available for
viewing. |
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How can this help
your business?
Now, it is unlikely that you run a
comparable airline. But what is big news is that many far-smaller
businesses can benefit from the same concepts that we’ve tested and proven at
Canadian Airlines. We’ve found ways to make it cost-effective for even
medium-size businesses. Now, smaller businesses who want to be aggressive can
benefit also. It can make good sense to
outsource your Loyalty Program to AVI Digital. See the Loyalty Program we did
for Canadian Airlines: Click |
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To see some examples of the Direct Mail Programs
we created for Canadian Airlines, see the Case Studies for these campaigns:
| See
the Case Study of a B2B
Direct Mail and Loyalty Campaign that we did for Canadian Airlines
International: Click |
|  See a Case Study of a B2B
Direct Mail Campaign that we did for CP Air Cargo: Click
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| To see
a Case Study of a B2C (Consumers) Direct Mail Campaign that we did for Canadian
Airlines, for their Passenger division, click this link: |
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 If you sell to Businesses,
then you need to find out more about Industrial Direct Mail programs from AVI
Digital
For CEO's
and Sales Managers - let us be your outsourcing center for great
Marketing Ideas, Strategy & Execution, Product Launches, Seasonal
Promotions and Prospect/Lead Campaigns.
AVI Digital Direct Marketing is the only
company that specializes in this type of mailing program for both Industrial
and Retail companies. We often wonder
why more companies aren't using Direct Mail for increasing their business-to-business
sales. If you've grown tired of failed advertising, you will be very
pleased with the sales results you get from Direct Mail done by AVI Digital.
We're results oriented. We have uniquely different programs for
Tools, Machinery, Wholesale, Repair, OEM and Industrial sellers.
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Learn more about Direct
Mail Marketing
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AVI Digital - Retail & Industrial Marketing Specialists
Retail
Wholesale
Manufacturer
Machinery
Equipment
Tools
Rentals
Parts
Service & Repairs
Wholesale
OEM
Telecom Travel
Financial Services |
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