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Learn about Marketing
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a free copy of our training seminar on Direct Marketing & Internet
Marketing. DVD is filled with 70 minutes of valuable secrets and ideas you
can implement immediately. |
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Learn more about Direct
Mail Marketing
Learn a few secret techniques that only AVI Digital has discovered. If
you get a chance, take one of our free Mini-Seminars or attend our
Powerhouse DM BootCamp, and you'll learn many examples of these Tricks,
Tips and Secrets. We also have a Free DVD mini-seminar on Direct
Marketing, available FREE.
Watch the sample
video
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Enjoy
a journey in Marketing - start here...
MISSION
POSSIBLE
Click
here
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How
Canadian Airlines used Direct Marketing
to increase their sales by an amazing
$2.25 Billion, and grew their Customer
List to 1.5 Million active users |
Selling
Airline Travel using Direct Marketing
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Direct Marketing will always:
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Increase Sales to existing and new customers. |
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Find new prospects and turn them into customers. |
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Create Loyalty among your clients. |
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Build qualified lists for marketing |
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Award
Winning Marketing for a Billion-Dollar Airline:
For Canadian Airlines, we developed their Award Winning Frequent Flyer
program before these programs became popular. This program enabled Canadian Airlines to increase its market share, against a very powerful competitor - Air Canada. |
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Achievements: In the ten year period where we handled Canadian Airlines Direct Marketing
Programs:
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Market Share grew from 33% to 51% |
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Sales grew by $2.25 Billion |
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Membership grew from zero to 1,500,000 active members (Air Canada had only 500,000) |
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Canadian won "Marketer of the Year" Award from Sales & Marketing
Executives |
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We won the "Market Leader Award" from the prestigious New York based DMA Direct
Marketing Assn |
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Direct Marketing Programs
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1000 different promotions
Here are some samples of Direct Marketing Campaigns that we've done for Canadian Airlines. These included promotions for
| Destinations |
| New Service Classes |
| Car Rentals |
| Special Departments |
| Air Cargo |
| 10 years of Loyalty Program Mailings |
| 50,000,000 packages in total. |
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Examples of our Award Winning work for Canadian
Airlines |
Promotion for service to the Orient - with new upgraded service. |
Promotion to support travel to Europe, with a Car Rental bonus. |
Promotion to encourage travel to Australia & the South Pacific. |
Promotion to encourage travel in an upgraded class called "Attache". |
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Promotion for service to the Orient, with emphasis on the new class - Royal Canadian Class. This "lumpy"
mailer included free eyeshades and free chopsticks. |
Promotion to encourage travelers to the Orient to select CP Air over their competition. See Case
Study of this campaign:  |
Opening Promotion for Canadian Plus frequent flyer program - response was an amazing 32.6% and won us a major
award from the prestigious DMA in New York. See Awards. |
Promotion to encourage travel to the South Pacific. We used an actual sheet of rough sandpaper to emphasize the
"sand". Very tactile and surprising to readers. |
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Promotion to encourage use of new upgraded service called "Attache". |
Promotion to encourage travel to South America. Note the strong bright color - typical of South American
graphics. |
We achieved a response rate to these promotions over 25% - far above the industry
average of 2 to 4%.
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Plus about
1000 more...
Actual printed samples are available for viewing. |
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How can this help your business?
Now, it is unlikely that you run a
comparable airline. But what is big news is that many far-smaller businesses can benefit from the same concepts that we’ve tested and proven at
Canadian Airlines. We’ve found ways to make it cost-effective for even medium-size businesses. Now, smaller businesses who want to be aggressive can
benefit also. It can make good sense to
outsource your Loyalty Program to AVI Digital. See the Loyalty Program we did for Canadian Airlines: Click |
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To see some examples of the Direct Mail Programs we created for Canadian Airlines, see the Case Studies for these campaigns:
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the Case Study of a B2B Direct Mail and Loyalty Campaign that we did for Canadian Airlines
International: Click |
|  See a Case Study of a B2B
Direct Mail Campaign that we did for CP Air Cargo: Click |
| To see
a Case Study of a B2C (Consumers) Direct Mail Campaign that we did for Canadian Airlines, for their Passenger division, click this link: |
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